In marketing and design there are countless factors which lead to the success of any given project, but some weigh in more heavily than others. With the absense of some of these, you’re success is left to chance. With the absense of all of these, you’re looking at disaster.
Without further ado…
1. Step Out of the Bubble
Don’t look at things the same way for too long…
When it comes to design, few companies have the wherewithal to step forward with vision and creativity.
We’ve seen it many times before: lining up behind big conglomerates or close competitors to do what “company X” did. Following suit isn’t what business is all about…
In a lavishly decorated café with a hint of hickory dancing in the air takes place the birth of an Empire… or so you are to believe. A coffee stained tabletop composed of checkered squares is covered by a littany of papers strewn about covered with barely ledgible scribbles. Those scribbles, you’re told, are the humble beginnings of an empire.
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