Archive for the 'inside' Category

So… what is it you do again?

Wednesday, October 11th, 2006

It never ceases to amaze me that people have absolutely no idea what a designer does – or, rather, can do – for a business.

Wait. let me correct myself…

It’s not what they don’t know that surprises me… more who doesn’t know.

(more…)

Intros – Reason Why Not To

Monday, September 25th, 2006

The web should be looked at not as a controlled environment but as an experience for the viewer. It is incomparable to traditional print because the user does not need to be spoon feed their limited options but shown the vast variety available for them to choose from. (more…)

You don’t need a website. You need to communicate.

Friday, September 8th, 2006

Not every company needs a comprehensive website. That’s a reality. Publishing a website without any clear goals or specific direction in mind is a bad idea.

Publishing a website when you don’t need one is a crime.
(more…)