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	<title>Comments on: Risky Business</title>
	<link>http://www.5thdesign.com/live/2006/11/16/risky-business/</link>
	<description>always live.</description>
	<pubDate>Tue, 06 Jan 2009 08:28:23 +0000</pubDate>
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		<title>by: 5th &#187; Blog Archive &#187; 5 Elements to a Successful Project</title>
		<link>http://www.5thdesign.com/live/2006/11/16/risky-business/#comment-119</link>
		<pubDate>Mon, 23 Apr 2007 03:25:45 +0000</pubDate>
		<guid>http://www.5thdesign.com/live/2006/11/16/risky-business/#comment-119</guid>
					<description>[...] Without further ado&amp;#8230; Step Out of the Bubble Don&amp;#8217;t look at things the same way for too long&amp;#8230; sometimes you&amp;#8217;ll find you were off in the first place. (Read our earlier post risky business and you&amp;#8217;ll quickly learn how we feel about taking calculated risks&amp;#8230;) Changing your perspective and stepping into your clients&amp;#8217; shoes is a valuable thing to do. Some find this difficult because they&amp;#8217;re so entrenched in seeing things from an owner or manager&amp;#8217;s &amp;#8220;bottom line&amp;#8221; point-of-view, but it&amp;#8217;s a refreshing practice that can lead your company in exciting directions. The easiest way to get around any difficultly with this is to let your 3rd-party creative professionals get a real grasp of what it is you do, how you do it, and let them do the necessary research to figure out what kind of state of mind your clients are in when they&amp;#8217;re using your products or services. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Without further ado&#8230; Step Out of the Bubble Don&#8217;t look at things the same way for too long&#8230; sometimes you&#8217;ll find you were off in the first place. (Read our earlier post risky business and you&#8217;ll quickly learn how we feel about taking calculated risks&#8230;) Changing your perspective and stepping into your clients&#8217; shoes is a valuable thing to do. Some find this difficult because they&#8217;re so entrenched in seeing things from an owner or manager&#8217;s &#8220;bottom line&#8221; point-of-view, but it&#8217;s a refreshing practice that can lead your company in exciting directions. The easiest way to get around any difficultly with this is to let your 3rd-party creative professionals get a real grasp of what it is you do, how you do it, and let them do the necessary research to figure out what kind of state of mind your clients are in when they&#8217;re using your products or services. [&#8230;]
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		<title>by: robert</title>
		<link>http://www.5thdesign.com/live/2006/11/16/risky-business/#comment-48</link>
		<pubDate>Sun, 18 Mar 2007 19:08:09 +0000</pubDate>
		<guid>http://www.5thdesign.com/live/2006/11/16/risky-business/#comment-48</guid>
					<description>hi all. nice blog. its very ineresting article.</description>
		<content:encoded><![CDATA[<p>hi all. nice blog. its very ineresting article.
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