5th

We’ve been behind our fair share of branding projects, and one thing that consistently fascinates is typography. From x heights to the well designed counter in a letterform – a typeface contributes to the mood of a page and says a silent speech about the company it represents.

The subtle intricacies in a typeface, some will argue, can only be seen by a designer. Not so…

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It never ceases to amaze me that people have absolutely no idea what a designer does – or, rather, can do – for a business.

Wait. let me correct myself…

It’s not what they don’t know that surprises me… more who doesn’t know.

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