You don’t need a website. You need to communicate.
Not every company needs a comprehensive website. That’s a reality. Publishing a website without any clear goals or specific direction in mind is a bad idea.
Publishing a website when you don’t need one is a crime.
That statement might seem odd coming from two people who pride themselves on building on- and off-line brands for a living… but it’s an honest one.
Spending thousands of dollars on developing a website that’s going to generate no interest and no sales for a company is a travesty. Why not invest in a more direct approach of marketing that’s going to speak to an attentive audience? The internet is a big place and more than likely, no one’s going to visit your site unless it’s for a telephone number and address. This isn’t true for multi-national companies who have legalities to deal with in terms of publishing information, but from some small to medium sized businesses we see an utter refusal to face this reality.
The web is a great place to be, but not the only place.
Until the time comes that web development is necessary to your company’s growth or functionality, invest in grassroots advertising, create a brand awareness campaign, or improve your overall image… they’re integral elements in the growth of a brand and are all too often neglected. It’s important to be perceived as #1 at whatever it is you do locally before tackling a larger market where there are a lot of variables that could alter the path of your success and how you get to your ultimate destination.
Before you know it, your company will have more to offer the internet than a phone number and address.