In marketing and design there are countless factors which lead to the success of any given project, but some weigh in more heavily than others. With the absense of some of these, you’re success is left to chance. With the absense of all of these, you’re looking at disaster.
Without further ado…
1. Step Out of the Bubble
Don’t look at things the same way for too long…
Picture this scenario: you commission a designer, you outline the budget and give them a project brief. A few days later, your designer presents you with his masterpiece.
It’s beautiful.
The balanced layout communicates your message simply and brilliantly. The attention to detail is magnificent.
But there’s something terribly wrong with it your logo.
Hi everyone,
This March, a good friend of ours is teaming up with the Violence Intervention Project to stand up against gun violence in Toronto.
For three nights at De La Salle College, Nick Harauz of Inconscience productions is putting on an entertaining blend of theater and documentary, with proceeds going to East Metro Youth Services and the Violence Intervention Project.
“Extensions: the play” focuses on the perils of gang membership and gun violence weaving an intriguing tale by using modern day situations and believable, rich, and multi-dimensional characters that youth can relate to. Extensions will engage and affect at-risk youth by encouraging dialogue in communities most affected by tragedy and violence.
We can’t snap our fingers to change our current reality, but helping change the way people think by showing that options exist, that violence is not the answer is the most certain way to ensure a chance for things to change for future generations.
No one is immune to violence that’s why we’ve been so proud to help Inconscience with the play’s promotional material and website creation (extensionstheplay.com).
*We will let it be known that choice exists.
*We will speak out for those that have lost.
*We will be catalysts for change.
5th
It was a busy holiday season for everyone, but luckily thankfully we’ve found some time while celebrating with family to post an updated main page focusing on a DVD packaging project we completed for Inconscience Productions.
Judging by the number of return visitors to the site, you’ve been waiting to see something new for a while.
We’ve got some exciting projects coming down the pipeline for our friends at Halton Hills Financial and more high-profile work for Inconscience Productions that we’ll be sure to post.
Thanks for staying tuned.
5th
It’s that time of year.
After the very necessary Christmas lull, our batteries are recharged and we’re more excited than we’ve ever been for any year.
We’ve been busy working on some truly rewarding projects, and working with people that hold the same values we do and appreciate our craft.
Thanks to all who helped us along in 2006, and here’s to wishing you all the best in 2007.
5th
When it comes to design, few companies have the wherewithal to step forward with vision and creativity.
We’ve seen it many times before: lining up behind big conglomerates or close competitors to do what “company X” did. Following suit isn’t what business is all about
We’ve been behind our fair share of branding projects, and one thing that consistently fascinates is typography. From x heights to the well designed counter in a letterform a typeface contributes to the mood of a page and says a silent speech about the company it represents.
The subtle intricacies in a typeface, some will argue, can only be seen by a designer. Not so
It never ceases to amaze me that people have absolutely no idea what a designer does or, rather, can do for a business.
Wait. let me correct myself…
It’s not what they don’t know that surprises me more who doesn’t know.
The web should be looked at not as a controlled environment but as an experience for the viewer. It is incomparable to traditional print because the user does not need to be spoon feed their limited options but shown the vast variety available for them to choose from. Read the rest of this entry »
Not every company needs a comprehensive website. That’s a reality. Publishing a website without any clear goals or specific direction in mind is a bad idea.
Publishing a website when you don’t need one is a crime.
Read the rest of this entry »